All You Need to Know About Organizing A Successful Concert Event
Listening to your favourite band while traveling is way more different than hearing them live in a concert. But, planning a successful music festival can be a fulfilling yet tough experience. So, if you're an event presenter looking forward to spreading some good vibes, here is your 10-step guide to organizing a successful concert.
1. Budget Planning
Concert planning starts with event budgeting. We suggest you stick to a template that can be used for all your upcoming concert events. Make sure you set a realistic budget to cover all expenses. These include the infrastructure, logistics, venue booking, talent buying, and any contingencies. Also, ascertain if you need to generate sponsorship for your event or not.
2. Talent Buying
The next step is to build an artist line-up that your attendees will enjoy watching. Do a thorough analysis of what works best for your audience. If you're going for a star-studded line-up, you will need to make sure they all are comfortable with each other.
3. Choose A Venue
Once your artists are decided, it is time to pick a venue. Will it be an indoor or an outdoor concert? But if you already have a casino or a pub, it would not be a big concern. But if you're planning to host outdoors, you can choose a stadium or an open space.
4. Finalize the Concert Date
Based on the availability of your artists, select a concert event date and inform your attendees about the same. Create a buzz around the event, send out email campaigns and reminders to the stakeholders and your audience.
One thing to ensure is that your event dates don't clash with other popular events. So, do your bit and then kickstart your marketing campaign.
5. Logistics Management
Be it a small gig or a big concert; you must have a good sound system needed for an amazing experience. If it's an outdoor space, have a good stage set for your artists, have a backstage dressing room and don't forget to take care of the event catering at the concert.
Also, don't miss out on procuring permits for noise and alcohol consumption. If you plan to offer liquor at the concert, make sure you have trained security, CCTV surveillance, and other facilities to take care of unwanted situations.
6. Price Your Tickets
Ticket pricing is an important factor to grow your event revenue. Once you get a hold of your event expenses and the expected attendees at the concert, you can easily add up additional expenses and set up ticket prices accordingly. You can even create multiple ticket types and seating combos to give your attendees the ultimate flexibility of choosing what works best for them.
7. Pick Your Event Ticketing Partner
Concerts and overcrowded queues are the perfect blend. An over-excited audience waiting to attend the concert and getting their tickets validated can create a lot of chaos and is not the ideal scenario.
So, you can choose to invest in a good mobile app and concert managers can streamline the ticket validation process on their mobile devices.
8. Promote your Concert
Online marketing channels have made event promotion a breeze. You can post some event news on social media, run some contests, offer group discounts, and check how many guests will easily turn up for your concert.
9. Post-Concert Highlights
Whether it's your first event or you're a pro, you must always capture memories or the key highlights of your concert. This way will help you see the results of your hard work, and second, you can proudly share it on your social media to let people know. In case someone misses your concert, they'll make it a point to attend your next one for sure.
10. Follow-up After the Concert
Coming to the last point of our guide, make sure you keep in contact with the attendees even after the concert. A simple post-event survey or feedback will give you an idea of what they thought about your event.
Once they become your loyal fans, word of mouth will be enough as compared to any other promotion method. With this 10-step guide, you will capture your attendees' hearts and organize the most memorable and successful concerts.